A growing number of retailers are turning to big data analytics tools to help them gain insights about their customers and how they shop to meet their needs better, attract new customers and increase revenue.

According to a recent study by McKinsey, big data analytics can help retailers improve their operating margins by up to 60 percent. It is extracting valuable insights from large data sets. When applied to the retail industry, it can help businesses better understand their customers and make more informed decisions to improve the shopping experience.

Moreover, it is getting a lot of interest from retail marketers these days. Retailers are looking for new ways to get more and more data to improve their businesses marketing efforts. In this blog, we will seek the advantages of Big Data Analytics in the Retail Industry and how these businesses are growing with Big data analytics.

Before starting this, let’s seek the expectations of a retail business from big data analytics …

In this modern era, many companies have set the wrong goals for their big data analytics projects and failed to succeed in the long run. Have a look at some important goals below:

To Improve Customer Experience

Big data gather customer insights and then uses those insights to improve the customer experience. For example, retailers can use big data to understand what customers say about them online and use that information to improve their products or services.

To Increase Sales

Big data identifies trends and patterns that further increase sales. For example, retailers can use big data to understand what products are selling well and stock more of those items.

To Improve Operational Efficiency

Big data helps streamline operations and make them more efficient. For example, retailers can use big data to track inventory levels and change their stock management processes accordingly.

To Reduce Costs

Big data identify areas where costs can be reduced. For example, retailers can use big data to understand where they are overspending and then adjust their budgets accordingly.

If retail businesses keep these goals in mind, they will be more likely to get the most out of their big data analytics projects.

Also Read: Big Data VS Business Intelligence: Must Watch Differences Between The Two Platforms [Infographic]

Role Of Big Data Analytics In the Retail Industry

Retailers are no longer trying to predict what you might be interested in buying. User behavior is being looked at to know what they want. They’re using algorithms and predictive analytics to understand their customers better. By doing this, they can offer a unique shopping experience that stands out from the crowd and keep customers coming back for more.

Big data analytics analyzes large data sets to find patterns and trends. Retailers can use big data analytics to understand their customers better, what they want, and how they behave. It helps in making better pricing, product selection, and marketing.

Big data analytics is already having a transformational effect on the retail industry. Retailers using big data analytics can make more informed decisions that improve profit and a stronger competitive position.

Read Related Blog: 10 Effective Use of Big Data and Analytics for Business Ventures

Advantages Of Big Data Analytics

The data-driven strategy has become the norm for successful businesses, and the retail sector is no different. Big data analytics help retail businesses make better decisions, understand their customers, and ultimately improve their bottom line.

Easy and Cheaper Storage facility

Big data is becoming easier to store, with storage space becoming cheaper daily. Now you can invest in ample data storage on a large scale. Managing the data effectively and making it useful for analytics is the core focus for retailers at this point.

Data Available From Every Device

The increasing number of devices, such as mobile phones and tablets, has increased the amount of data being created. Every level of customer interaction is recorded in big data for retail.

Every customer’s purchase history can be observed and analyzed to understand what he prefers to purchase. The volume of data is very large, and this has to be segregated to be made more useful.

Improved Level Of Personalization

Understanding the exact preferences of the consumer is now possible with big data solutions. The return on investment shoots up considerably with increased personalization for the consumer. Since consumers are interested in offers and discounts, they do not find it difficult to share their details. The best-suited offers can be provided to the customer based on business intelligence.

Customer Segmentation

Finding the most profitable customers is one of the most challenging aspects of retail. Making sure that the most important customers get the attention they deserve is a must. One of the major advantages of big data is that it enables you to make proper customer segmentation in place to provide relevant offers to those customers.

Right People, Right Time

Big data reaches the right set of people with the right messaging effectively. Big data uses specific audiences to bring out the best conversion rate for a retail business.

Many retail marketers cannot bring out the right results for the business because they lack an understanding of making the data usable and analyzing it. We must fully prepare the technology for big data usage and integration.

The Internet Of Things & Big Data

The Internet of Things is one of the most popular and recent trends in big data that is helping the retail industry and driving consumer engagement. The IoT devices easily connect with the in-data systems to generate data about consumer behavior and actions. IoT technology has been a boon for retail, making it easier to gather customer data.

Provides Targeted Communication To Customers

Personalized marketing is 20% more effective with ‌Big Data Services than traditional marketing practices. Data analysis helps companies track the buying process and capture past purchases of customers, which they used to target them with personalized communication.

A lot has changed in retail since manufacturers started using data to make their products better tailored towards specific demographics or needs; now, it’s not uncommon that marketers will crack open your credit card history before jumping into an online checkout flow!

Predicts Demand And Managing Inventory

Data analytics and Big Data development enable retail companies to understand the customers’ buying needs and focus on areas with high demand. The conclusion derived from the data has helped many retailers. They get a better sense of what their target audience wants to strategically plan out the inventory levels — keeping themselves ahead in this fast-paced industry.

Optimizes The Price

The retailer stage depicts the price of a product that gradually reduces after demand has subsided. However, it becomes more effective if you don’t reduce your prices during off-season periods or timeframes.

Using big data analytics, retailers can track customer spending patterns and preferences in order to gauge what prices will be most appealing to their customers.

They can also use big data analytics to track inventory levels and sales rates in order to make sure they are not overstocking or understocking products.

If you want to leverage the perks of all of this booming trend, you can embrace Big Data development services in upcoming years. However, embracing it as soon as possible is admissible to gain competitive advantages.

Enhances Customer Experience

Data analytics help retailers analyze how customers shop and use this data to produce a seamless customer experience. From choosing the product and updating account details like shipping address or payment method, all these tasks become easier with Data Analytics.

Many companies nowadays make it easy for their clients through convenience features. It features within each platform they provide access to, such as online order processing, where you can select from available options before buying.

Moreover, you can buy without entering personal information besides what’s already there. Plus, just check out quickly by providing basic info about yourself (like Order ID) if needed.

This process saves time and effort in entering new data over again with allocation at other places during busy work schedules.

Retain Customers

Retaining customers is not an easy task. It requires constant attention and focuses on what will keep them interested in your brand. It requires how you can engage with their needs or interests long-term. In this way, they become loyal patrons of yours instead of someone who spends time elsewhere doing business (sleepless nights).

Data analysis helps identify those people who disengage by identifying patterns. An example of this includes frequent buying habits. These insights give retailers insight into introducing offers that may interest the customer to make purchases again while retaining current ones.

Related:Applications of Big Data Marketing Analytics

Real-Time Use Cases Of Big Data Analytics In the Retail Industry

1. Walmart uses big data analytics to track inventory levels and predict customer demand. This has helped them reduce out-of-stock by 20%.

2. Target is using big data analytics to personalize its marketing campaigns. They send customized coupons and ads to customers based on their purchase history.

3. Amazon uses big data analytics to recommend products to customers and optimize their search results.

4. Nordstrom is using big data analytics to improve the in-store experience for customers. They track customer movements throughout the store and use this information to make layout and product placement changes.

5. Best Buy uses big data analytics to price match competitors and offer personalized deals to customers.

As you can see, big data analytics is already having a big impact on the retail industry. In the future, it will only become more important. Retailers who embrace big data analytics can understand their customers better and give them what they want. This will be key to surviving in the competitive world of retail.

Future Of Retail Industry With Big Data Analytics

IMg src: Statista

The future of retail is here, and it’s being powered by big data analytics. This cutting-edge technology is transforming retailers’ operations, allowing them to make real-time decisions based on customer behavior and trends.

Big data analytics gives retailers a wealth of insights into their customers, including what they want, how they shop, and when they’re likely to make a purchase. This information is then used to improve the customer experience, drive sales, and increase profitability.

There’s no doubt that big data analytics is revolutionizing the retail industry. With its ability to provide insights that can improve every aspect of a retailer’s operations, it’s clear that this technology is here to stay.

Conclusion

The retail industry is transforming thanks to big data analytics. By harnessing the power of data, retailers can gain valuable insights into customer behavior and preferences. This allows them to make more informed inventory, pricing, and promotions decisions. As a result, the retail industry is becoming more competitive and efficient.

Big data analytics is also helping to create new experiences for customers. Retailers are using data to personalize the shopping experience and offer targeted recommendations. Big data analytics is changing the way the retail industry operates, and it is revolutionizing the shopping experience for consumers.

Leverage Big Data Services Benefits From ValueCoders

ValueCoders is a leading offshore software development company with over 18 years of experience providing software development services to clients from various industries, including retail. Some of the big data analytics benefits that retailers can expect to see from working with ValueCoders include:

Improved customer targeting and segmentation: By analyzing large amounts of data (including customer demographics, purchase histories, and social media insights), retailers can get a better understanding of who their customers are, what they like to buy, and how best to reach them. This allows for more accurate targeting of ads and promotions and more personalized customer service.

Increased sales and profitability: By taking advantage of predictive analytics capabilities, retailers can identify trends and patterns in customer behavior that can boost sales and drive profits. For example, they can identify which products are selling well and stock up accordingly or target customers likely to make a purchase based on their past behavior.

Improved supply chain management: Big data analytics can help retailers track inventory levels and demand patterns in real time, making more informed decisions about production and distribution. This can lead to reduced costs and improved customer satisfaction thanks to shorter delivery times.

Enhanced security: Retailers can use big data analytics to monitor suspicious activity, such as unusual behavior patterns or purchases. This can help them flag potential fraud or security threats before they cause any damage.

There are several reasons why retailers might want to take big data analytics services from ValueCoders. Here are some key reasons:

1. We have a team of experienced big data analysts who can help you make sense of your data and extract valuable insights that can help you improve your business performance.

2. We have the latest big data technologies and tools at our disposal, so we can help you harness the power of big data to get better insights into your customers, their buying behavior, etc.

3. We are experts in tailoring big data solutions to meet the specific needs of retail businesses, so you can be sure that you’re getting the most value from your analytics investments.

Contact us today if you’re looking for a big data analytics partner to help you take your retail business to the next level. We’ll be happy to discuss your specific needs and requirements and tailor the right solution for you.

Frequently Asked Questions

What are the areas in the retail industry that can benefit from big data analytics?

There are a number of areas in the retail industry that can benefit from big data analytics, including customer segmentation, price optimization, inventory management, and fraud detection.

• Customer segmentation is the process of dividing customers into groups based on their similarities and targeting each group with tailored marketing messages.
• Price optimization refers to the use of big data analytics to identify the best prices for products and services in order to maximize profits.
• Inventory management involves using big data to track inventory levels and forecast demand so that the correct amount of stock is maintained at all times.
• Fraud detection uses analytics to identify patterns in customer behavior that may indicate fraudulent activity.

How can big data change the face of the retail sector?

The retail sector is primed for big data because it has customer data. Retailers have been collecting data on what their customers buy and how they pay for it for years.

Now that big data technologies are available; retailers can analyze all that data to find patterns in customer behavior. For example, a retailer might use big data to figure out that most of its customers buy blue shirts on Tuesdays. With that knowledge, the retailer could stock up on blue shirts for Tuesday and adjust its marketing accordingly.

Big data can also help retailers identify trends before they become mainstream. By analyzing social media data, retailers can see which products people are talking about and then stock those products in their stores.

In addition, big data can be used to personalize the shopping experience for each customer. By analyzing a customer’s purchase history, retailers can make recommendations for other products that the customer might like. For example, if a customer buys a lot of men’s clothing, the retailer might recommend women’s clothing to the customer.

How do retailers use customer transaction data?

Retailers use customer transaction data to understand customer behavior. Customer transaction data allows retailers to see what items are being bought together, how much money is being spent on different items, and where customers are dropping off in their shopping journey.

This information can be used to improve the customer experience by predicting what customers might buy next and by designing store layouts that encourage shoppers to purchase more items. Retailers can also use customer transaction data to target customers with customized advertisements.

Why is retail analytics important?

Retail analytics can help businesses better understand customer behavior and preferences. With this information, retailers can make more informed decisions about what products to stock, how much inventory to order, where to open new stores, and more.

Retail analytics can also help identify opportunities and trends in the marketplace. For example, if a retailer notices that a particular product is selling well, they may want to consider increasing their inventory of that product. Or if a retailer notices that sales are increasing during a certain time of year, they may want to adjust their marketing strategy accordingly.

Ultimately, retail analytics can help businesses become more efficient and profitable by giving them a better understanding of what customers want.

The post How Big Data Analytics In Retail Industry Is Transforming The World appeared first on ValueCoders | Unlocking the Power of Technology: Discover the Latest Insights and Trends.

This is where key leaders are compelled to make choices against the backdrop of the right information.

“The global BI software market size was valued at USD 24.9 billion in 2018 and cross a CAGR of 10.1% from 2019 to 2025”.

Setting up an expository framework to break down information enables an undertaking to find valuable data, recommend conclusive directions and bolster decision-making. Microsoft has demonstrated its excellence in the field of innovation. 

The presence of a Business Analytics tool, Microsoft Power BI, and reporting tool permits businesses to investigate information to transform operations. Roping into Power BI consulting with years of expertise like ValueCoders, run your business in top gear.

Companies very much into BI solutions are likely to consider Microsoft Power BI for several reasons.

So, do you want to catapult your business using BI Tools? 

 Here are the key advantages of the  platform:

1. Seamless integration

  Image Source:  Google

No matter how extensive your resources are, you will see a downwards curve if they lack integration. With the advent of Microsoft Power BI, businesses across the globe can integrate copiously in the existing business environment.

Any enterprise using  Microsoft tools (Office 365 Groups and Microsoft Teams) can look for Microsoft Power BI since it is ideal for integrating with advanced cloud services, including cognitive services, Cortana, or Bot framework.

Power BI is exceptional for drilling down and suppressing data for better business relationships, hierarchies & key metrics. Still, with native support for R scripts, users harness the advantage of business analytics, Machine Learning, predictive trends, and smoothing.

2. Personalized Dashboards 

  Image Source:  Google

With Microsoft Power BI, you can customize information dashboards, making them suitable for the business environment. These dashboards can combine with on-premises and cloud data in a single view dashboard.

You can monitor critical data throughout the organization.

This particular platform allows users to customize the dashboard and make it conducive for the business environment. Such dashboards combine with on-premise and cloud-based data in a single dashboard. It is helpful for businesses to monitor critical data throughout the organization.

     3.Q & A Functionality

  Image Source:  Google

GoogleMicrosoft Power BI enables you to use natural language to extract answers straight from the data using the Q&A feature. The Q & A visual will enable users to ask questions in natural language and get answers in visuals.

Using the Q&A feature, you explore insight by double-clicking on the blank part of the report canvas and using the “Ask a question box to ask questions related to data:” what were the sales of the quarter”?

POWER BI automatically lists related comprehensive queries with a preview of a chart of table visualization that represents the data you’re looking for. Another key feature is power BI services support voice recognition Q & A, making it possible to have information at your fingertips. 

It sounds like a gimmick, but Power BI’s natural language query engine is very intuitive and works exceptionally well – and with constant updates from Microsoft, it can only get better and more accurate as time grows. 

Also Read: Top Power BI Development Companies to Grow Your Business

4. Minimal Technical support 

 Microsoft Power BI has a great knack for integrating seamlessly for easy analysis without relying on specialized technical support. It supports a natural language interface with the use of intuitive graphic designer tools.

5. No memory/speed constraints

 Growing business channels and traffic can often cause both memory/speed constraints. And this is the last thing business stakeholders want. The cloud-based system of Microsoft ensures that Power Bi is a cloud-based system with no memory and speed constraints when operational; it ensures saving data is quickly retrieved and analyzed and fosters up-to-data data analysis. Such a huge asset for enterprise needs. Isn’t it?

6. Embed BI Tools into your custom power apps

Do you use Power Apps? If so, you can harness the advantages of Power BI custom visuals to embed Power BI tiles inside your app.

Power BI native integration with PowerApps and contextual data. It updates real-time as you make changes to Power BI reports, allowing end-users to access live data insight using in-house-built custom applications within the same interface.

Even though you’re new, Power Apps implies an excellent enterprise tool to create business apps on web browsers & OS— android, iOS & Windows with a simplified interface that requires no coding experience, similar in usability to power BI.

With native integration between the services, it has become easier to share key insights with staff using in-house custom apps without needing access to Power BI itself. End-users can go extensive simply by clicking (or tapping, if on mobile) on the embedded Power BI tool to its dashboard, if public.

7. Drag-and-drop functionality

The drag-and-drop functionality feature by Microsoft Power BI is quickly moving. It’s a part of the power on visual planner suite for power BI. In THE VISUAL PLANNER, when a user opens the power BI workbook, it is now enabled to write back. The admin allows users to edit the data.

Power BI’s drag-and-drop interface implies you no longer have to code or copy and paste anything to get started, and Power BI combines multiple files (i.e., Excel spreadsheets) and let you analyze the merged data in one report.

8. Constant Innovation

“Innovation is the key to swim across all business channels.” While staying ahead of the competition, Microsoft Power BI constantly updates functions and features to facilitate data collection and business operations.

Microsoft Power BI is all about developing the habit of low cost and ease of use. The world across businesses is turning to this platform for data visualization and informed decision-making.

 Business benefits are always tempting. So to ensure you get all answers to all possible queries creeping in your head. I’ve kept these COMMONLY ASKED QUESTIONS.

What versions of Power BI are available?

There are some utility versions of Power BI consulting companies to choose from, depending on your budget, needs, and how you want to deploy it. This version comprises light use to comprehensive features, free to premium, so users can select the one for meeting requirements.

Enterprises use a Windows desktop application called Power BI desktop, an online SaaS( Software as a Service)— 

Power BI service—- the mobile power BI app is available on iOS & Android phones & tablets on a premise version known as power BI report server. 

Also, it is called the white-label service for software developers.

Source.nigelfrank.com

Here’s a quick overview of the available versions before we drill down further into each one:

Power BI Desktop — Free & ideal for small to mid-scale businesses.

Power BI Service

• Power BI Pro —  Charged as a per-user license, suitable for advanced features, and gives you the ability to share reports.
• Power BI Premium — Licenses by scale, intended for large businesses and enterprises

Power BI  (Mobile) — Comprising the device-based app for tablets and phones

Power BI (Embedded) — The  Independent Software Vendors (a white-level version) embed in their apps, other than building analytical features.

Power BI Report Server — The Power BI Desktop app for businesses(an on-premise version) keep their data and reports on their servers

Who uses Power BI?

As per Kenneth Research, 2021, North America is the global embedded BI software market because of the rising demand and implementation of BI analytics tools among large enterprises.

The user-friendly nature of business intelligence products makes them versatile, used by various people when power BI consulting services create data models and reports shared throughout the organization in business. It’s true that not all business is data-driven. However, power BI is often used as a self-service tool by various branches to track progress and transform insight into a team’s performance.

Power BI tools give you the leverage of custom dashboards, depending on the relevancy of data and information you need access to.

The power BI multidimensional approach idealizes departments like finance, marketing, sales, human resource, IT & operations.

Takeaways:

Going through such soothing BI tools benefits will get you an exhilarating experience. From this point, if you hire the services of the best Power BI consulting company, your tasks automate, and you no longer have to invest time in fault-finding techniques. Saving Time & Money are the pillars of business success, especially if it is data-based. 

A robust BI service will get you all agile business solutions and push you to emerge as rank holders in the respective business domain. If you’re looking for a well-established name, ValueCoders( 16 year-old company) bi services will facilitate your decision-making by bridging data gaps, deeper insight into operations with imperative data-driven workflows irresistible to business success.

Here you’ll get 

• Enhanced business performance
• Minimal risks
• Accelerated decision-making
• Effective Cost- Optimization

Thanks!

The post 8 Data-Driven Benefits of Microsoft Power BI tool, which makes it A Blockbuster appeared first on ValueCoders | Unlocking the Power of Technology: Discover the Latest Insights and Trends.

BI aims to collect, clean, and enrich structured or semi-structured data and then store it in different SQL databases. Data from various sources is stored in a data warehouse. Its goal is to support business decision-making with reports and dashboards.

To clear up your doubts once and for all, look at the given infographic:

Infographic Showing Big Data VS Business Intelligence War:

Top 3 Open Source BI Tools:

BIRTH:

BIRT was first launched in 2004 and is an open-source analytics platform that helps produce visually appealing reports.

JasperReport:

Written entirely in Java, JasperReport is one of the most prominent and widely-used open-source reporting tools and can use data from any type of data source.

KNIME:

KNIME is an open-source business intelligence testing tool that integrates various data mining and machine learning components. The data can be enriched with the help of various business extensions that can be used here.

As its name suggests, Big Data refers to extremely large data sets that will be complex to manage with conventional databases. In Big Data, we often talk about the 3Vs theorized by Gartner, which are volume, speed, variety.

The strong evolution of the masses of data, the speed at which your data travels, and the diversity of its sources will push us to use powerful tools to exploit all the data for better decision-making.

Top 3 Open Source Big Data Tools:

Hadoop:

Created by Apache, Hadoop is an open-source software framework that facilitates the distributed processing of a multitude of data sets across hundreds of servers that operate accordingly. Many companies have been using Hadoop for a long time to sort and analyze big data.

Open Refine:

OpenRefine is an open-source data management and visualization tool that enables you to quickly clean data sets and transform them into a workable format. Even non-technical users can use this solution. OpenRefine also allows you to create links between data sets instantly.

Cassandra:

Apache Cassandra is a highly scalable NoSQL database. You can monitor large data sets across multiple server clusters and in the cloud. Originally developed by Facebook to meet the need for a database powerful enough for the inbox search function.

Conclusion:

The big data big picture won’t replace your existing BI system, but it does provide unique opportunities if you manage to combine the richness of both technologies. It will expand your data view, allowing you to analyze much more detailed and complete data.

Now, if you are also thinking of doing your next project using any of these technologies, you can contact ValueCoders for business intelligence integration or big data application development.

The post Big Data VS Business Intelligence: Must Watch Differences Between The Two Platforms [Infographic] appeared first on ValueCoders | Unlocking the Power of Technology: Discover the Latest Insights and Trends.